Your Name As Your Brand.

Do you wonder why your name is different to your siblings or your friends? Only one reason - identity!

In an average home , our parents knows what each and every one of us is capable of, if anything is missing in the fridge they know which child is fond of eating in-between meals, they know that young one that comes home late and they know who to call on when the TV is left on for too long . They will never attack A when B's action needs to be addressed.

That's an identity that comes with each and every one of us. How worthy and valuable is your identity in the community where you live? Food for thought yea?

Every step and action you take count towards your brand. Do you like fighting in public? How nice! Do you love gossiping amongst your friends? Thumbs up! You are good at stealing what belongs to other people? oh ok! You have the skills of snatching other people's love in the name of fun? No problem!

Just to call your attention to the fact that incident or issue might get settled and "cleared" on the spot but they remain in your record and activity log along with a time stamp forever! Yes forever! To the point that people might actually forget your first name but address you as "Aunty husband snatcher " or "Brother thief".

Tarnishing your brand is self-inflicted and blaming some Step-mother or Uncle for your misfortune which is common in my continent of origin. This is not acceptable and lame on arrival.

Your name John, Michael, Andrew, Seun, Sheriff, Abiola, Obinna, Osita, Efe, Bryan, Lizy, Rahman, Ikenna, Saheed, Mercy, Jean, Dipo, Matthew, Cynthia, Adeyemi, Ahmed or Nnamdi is not any different to Ralph Lauren, Gucci, Toyota, Zara or Coco-Pops.

Whatever you do to your name stick to your forehead and you both become inseparable. Before you take any action which might affect your brand and in extension your grand kids, think twice.

If John Lewis, MTN or Coca-cola can't afford a stain on their image so why should you? Your name is your brand protect it and value it. Your grand children will thank you for that.

If you can't afford to will properties to your kids and grand kids. You are already rich by handing over a worthy last name.

My name is my brand so is yours.

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